Branded Editorial Collaborations

Branded editorials can really move the dial when working with potential advertising partners. These stories have to be carefully crafted in order to adhere both to the brands creative while not alienating the readers and creative direction of the publication or media platform. I have always enjoyed working on building full brand stories.

Gucci x Paper Magazine in London is still one of my favorite creative projects to have worked on, and helped Paper secure ad placements in the magazine and digitally. There was hiccup with the original location but as long as you keep a positive solution oriented mindset these issue can be quickly dealt with and can result in an even better story.

Man of Metropolis x Louis Vuitton Resort Often times cruise and resort collection can be overlooked especially as publication reduce issues and cut budgets for original digital content. Access to these collection is slightly more feasible for younger publication and is a great way to put an indie platform on the map.

Man of Metropolis x Ermenegildo Zegna Once on the map indie magazine are able to take past collection stories and build on the success by shooting full AW or SS collections.

BADHOMBRE x LV Jewelry It can be hard to reconcile the brand vs the outlet and what aesthetic should dominate if the two seem to be inharmonious. Working on international publications where the press teams vision and the cultural aspects may be very different is always exciting. It’s a wonderful thing to be able to learn about, recognize and incorporate different trends based on the location of publication.